I bought the picture above at some holiday fair as a Christmas present for my stepfather. He likes the sea, art and pretty girls, so I figured it would be a good match. The picture was duly wrapped, presented, appreciated. Pretty girls + the sun were a win yet again. Done.
For some reason, though, I held on to the photographer’s business card, and kept on returning to his site to look at the shots. There’s something about the dreamy quality of these weathered Polaroids that brings up instant thoughts of half-destroyed vintage magazines and slow-motion summer afternoons. On his website, the shots are described as photographer Matt Schwartz’ “version of the pin-up girl,” and I can’t agree more. Their lazy sensuality is wonderfully captured on film in a sort of Endless Summer. I’d give anything to know the story behind all these shots. 
In celebration of my very first beach trip this year (yes, I’m aware it’s the end of July) I’ve pulled together some Jantzen ad campaigns from the days of yore. Let’s hope that my day is similarly characterised by glamour, wacky hijinks and burly men. Sadly, I am not possessed of the 
