Bernard Villemot for BallyJuly 16, 2009
I grew up on Bernard Villemot’s fantastic Orangina ads, but they were just so much a part of pretty things around me that it simply never occurred to me to think of his having designed anything else. Recently, I saw his Bally ads for the first time, and fell in love. The saturated colours and simple, graphic designs are the same, but taken out of the sand, sea and oranges context they take on a more appropriate, more sophisticated feeling. These posters combine my favourite things– clean lines, bright colours and shoes. Not very hard to go wrong with that.